On July 21, the 2011 National Industrial Enterprise Brand Cultivation Work Exchange Conference hosted by the Science and Technology Department of the Ministry of Industry and Information Technology, the Industrial Brand Cultivation Expert Group and the China Aviation Integrated Technology Research Institute was held in Beijing. The conference carried out a strategic deployment of the 2011 industrial enterprise brand cultivation work and presented awards to the 2010 outstanding brand cultivation enterprises. BlastKing Group was awarded the title of “National Industrial Brand Cultivation Model Enterprise” in 2010 and became one of the 97 enterprises in the country.

For many years, BlastKing Group has been based in the blasting equipment, textile machinery and plastic and rubber machinery industry, and is committed to providing customers with a full range of surface technology solutions, vigorously implementing brand and internationalization strategies, ensuring effective operation and continuous improvement of the brand management system, and actively playing a leading role and demonstration role. Participate in and support the construction of industrial quality brands, continuously strengthen the core competitiveness of corporate brands, continuously improve customer satisfaction, expand the influence of BlastKing brand in the world, and strive to create world-class enterprises and create world-class brands.

It is reported that the pilot work of brand cultivation of industrial enterprises is sponsored by the Ministry of Industry and Information Technology. It aims to promote the brand building by promoting the regional industrial and enterprise brand cultivation pilots.